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About SELF

We’re happy to share the editorial policies and standards behind our award-winning content.

Our Mission

SELF is wellness you can trust. We help you take good care of yourself, your loved ones, and your community. No matter the platform, our work reflects this service-driven mission and the core values of inclusivity, accuracy, autonomy, and empathy. We recognize that wellness is as much about self-expression and self-compassion as it is about workout classes and healthy eating; that it’s not all-or-nothing; and that every person’s individual goals for wellness are different, and that’s great. We also recognize that personal health is intimately connected to community health, and that better health outcomes often require systemic change. We’re all in this together, and SELF is here for you.

SELF reaches over 20 million people each month across a wide range of platforms, including web, video, and social media. SELF is recognized as a global thought leader in health content and has won numerous awards, including a National Magazine Award, Webby’s People’s Voice award, MM&M Gold Award; plus appeared on Adweek’s Hot List and Ad Age’s Publisher’s A-List. SELF’s Editor in Chief has been honored as Digital Editor of the Year by the 2018 Folio: Digital Awards, as well as a 2018 Changemaker by Digiday.

Who We Are

The SELF editorial team is composed of a diverse group of individuals with a wide range of reporting and editing backgrounds. The varying viewpoints and unique opinions of each person on the team help drive SELF’s content to be among the best and most respected health content published today.

Here’s a look at our team’s leadership:

Rachel Wilkerson Miller - Editor in Chief

Rachel Wilkerson Miller is the editor-in-chief of SELF, where she is responsible for developing and creating SELF’s content across all platforms including digital, video and social.

Miller was most recently senior editor at, where she launched Vox’s first-ever dedicated service journalism hub. Before joining Vox in 2021, Miller spent two years as deputy editor of, where she oversaw content production for the Life desk and managed digital tentpoles, in addition to writing service content for a diverse audience on a variety of interpersonal topics, including relationships, mental health, the pandemic, and the Black Lives Matter movement. Prior to that, Miller spent nearly five years at BuzzFeed in a variety of roles, most recently as Site Director of Goodful, BuzzFeed’s health and wellness brand, overseeing content production and building audience development.

Miller is the author of two books guiding personal success and a graduate of Michigan State University.

Alisa Hrustic - Executive Editor

Alisa Hrustic joined SELF in September 2021, working as the brand’s Health Director before eventually becoming Executive Editor. She helped lead the launch of Conditionally, SELF’s first health conditions vertical, and has dedicated her career to covering health and wellness as a reporter, writer, and editor. She’s previously held positions at national publications like Women’s Health, Men’s Health, and Prevention, where she contributed to both print and digital content.

Kenny Thapoung, Associate Director of Audience Development

Kenny Thapoung joined SELF as the Social Media Manager in November 2015. In 2018, he expanded his role to Associate Director of Audience Development where he began working on newsletter and SEO strategy for the brand. He has a B.A. in Magazine Journalism from Temple University in Philadelphia. Prior to SELF, he worked at other publications including Women’s Health, Glamour, and Marie Claire.

About Conde Nast

Condé Nast is a global media company that produces some of the world’s leading print, digital, video, and social brands. Along with SELF, Conde Nast owns Vogue, GQ, The New Yorker, Vanity Fair, Wired, Architectural Digest, and more; plus numerous international editions of those publications.

Conde Nast is headquartered in New York and London, and operates in 32 markets around the globe including France, Germany, India, China, Japan, and more—reaching some 88 million consumers in print, 427 million in digital, and 423 million across social platforms. In short: Conde Nast brings big ideas to life.

Editorial Standards and Practices

SELF strives to apply best practices for reporting our articles. We take care to interview credentialed experts, doctors, and researchers; and to cite information from nationally recognized agencies, organizations, research institutes, and peer-reviewed medical journals.

Health information can change over time, so our articles may be updated as needed.

Content Creation Process: Writers and Editors

SELF is mindful about who we select to write for us, including thought leaders, advocates, and or writers who have years of experience with a particular subject in order to provide insightful , service-driven content. Our editors also work closely with writers, revising and refining before an article is finalized.

Articles may go through several layers of editing prior to publication in order to help ensure the quality of the work. Multiple sources are consulted whenever possible or necessary.

If you're a writer interested in writing for SELF, please read this pitching guide. It includes information about what to pitch, what not to pitch, pay rates, and more.

How SELF Earns Revenue

In order to provide you with the very best health and wellness content, SELF runs advertisements. Additionally, SELF may join with other companies, earn affiliate revenue through products you see on the website or on our social media channels, or publish sponsored or branded content or videos. Products that earn us affiliate revenue are frequently tested by our editors. Learn more about our reviews and testing processes here.

Get in Touch!

We are always striving to make our publication even better. Readers like you help us do that.

Please don’t hesitate to contact us with comments, criticism, or just to say hi. Reach out at:

SELF is headquartered at 1 World Trade Center in New York City.

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    Score editor-approved beauty hacks, skin tips from expert dermatologists, plus a dose of positivity every single Friday.
  • Tell Me More
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  • Checking In
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