Skip to main content
SELF
Search
Search

Amazon Prime Day 2023

What is Prime Day?

Amazon’s biggest summer sale is just around the corner. Prime Day began in 2015 as a celebration of Amazon’s 20th anniversary. It’s a two-day sale event that offers one of the best opportunities to shop deep discounts on a variety of products.

When is Prime Day?

While the online retailer hasn’t officially announced the dates we can expect it to fall on July 11 and July 12 this year. Last year it took place on July 12 and July 13.

What Prime Day deals can you expect in 2023?

The sale event offers low prices on everything from highly sought-after tech to clothing, furniture, and home appliances. We’re keeping an eye on all the fitness, beauty, kitchen, and wellness deals, including smart home devices, tablets, e-readers, fitness gear, smartwatches, workout headphones, and more.

We’ll be updating this page with the latest Prime Day sales before and during the event so be sure to bookmark this page and check back.

Culture

24 Best Prime Day Deals 2023: Dyson, Ninja, Bowflex 

Here’s everything you need to know about the two-day event.
Culture

19 Early Prime Day Fitness Deals You Can Already Shop

Save on sneakers, smartwatches, and sweats.
Shopping

14 Early Prime Day Deals on Skin Care Faves

Award-winning, derm-approved products—all at a discount.
Shopping

22 Early Prime Day Shoe Deals to Shop Right Now

Save on our editors’ favorite footwear from brands like Hoka, New Balance, and Teva.
Shopping

26 Wellness Deals You Can Shop Early for Prime Day

You can save on comfy bedding, sex toys, fitness gear, and more.
Shopping

21 Early Deals You Can Shop Before Target’s Massive Circle Week Sale

Prime Day isn’t the only game in town: Here are great discounts on massage guns, sneakers, and vacuums.
Shopping

18 Early Amazon Prime Day Sex Toy Deals to Shop Now

Toe-curling discounts on vibrators, butt plugs, strokers, and more.
Shopping

33 Excellent Early Prime Day Clothing Deals to Add to Your Cart

Hello, Hokas.
Shopping

The Best Sheets You Can Buy on Amazon

Soft, breathable, and dreamy options for all types of sleepers.
11 slides
Shopping

The Best Pillows on Amazon for All Types of Sleepers

Cushy, cozy, and convenient.
Culture

33 Early Prime Day Outdoor Deals You Can Already Shop

Get geared up for hiking, camping, and more.
Shopping

22 Prime Day Kitchen Deals You Can Shop Early

We found discounts on coffee machines, air fryers, and so much more.
Shopping

61 Best Gifts on Amazon That’ll Arrive ASAP

Check everyone off your list with one cart.
Shopping

32 Best Gifts for Women That You Can Shop Now on Amazon

Find something special for every occasion.
32 slides
Shopping

112 Prime Day Deals Under $50 That Are Still On Sale

Only a few hours to shop top-rated tech gadgets, fall pieces, and more.
Culture

110 Excellent Prime Day Deals From Amazon’s Competitors

Last chance to shop the lowest prices from Target, Walmart, Nordstrom, and more.
Culture

77 Amazon Prime Day Furniture Deals That Are Still Available to Shop

There's a little time left to get a new mattress or side table.
Shopping

49 Prime Day Pet Deals You Can Shop Right Now (If You Hurry)

There are still discounts on water fountains, a self-cleaning litter box, and more.
49 slides
Beauty

Revlon One-Step Hair Dryer Prime Day Deal 2022: Save Over 20% on the Cult-Favorite Volumizer Today Only

There are just hours left to shop.
Culture

Here's Your Last Chance to Snag This LifeStraw Sale 

Drink up these savings while you can.
Fitness

This NordicTrack Exercise Bike Prime Day Deal is Almost Gone

We rarely see a sale this good.
Culture

A Second Amazon Prime Day Is Coming—Here's What You Need to Know

Ready for round two?
Shopping

Best Prime Day Electric Toothbrush Deals 2022 to Shop Before The Sale Is Over

Smile bright with deals from Oral-B, Philips Sonicare, Burst, and more. 
17 slides