41 4th of July Sales to Shop in 2023: Nike, Amazon, & More

These deals are too good to pass up. 
4th of July Sales 2023
Courtesy of brands/Amanda Bailey

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Independence Day is tomorrow, and we have lots to look forward to: family and friend gatherings, barbecues, sparklers, and some excellent Fourth of July sales. A lot of those deals are already live, so there’s no need to wait to upgrade your bedding, headphones, activewear, or sex toys. To simplify the chaos of shopping, we put together this list of the best 4th of July deals.

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Amazon Prime Day is technically a week away, but we’ve already spotted deals on kitchen, tech, fitness, and self-care essentials. Standout discounts include: 30% off a set of SELF Home Fitness Award–winning adjustable dumbbells, 33% off a refurbished SELF Fave Kindle Paperwhite (the waterproof e-reader that’s perfect for poolside), 24% off Bose noise-canceling headphones for anyone who cannot work with distractions, and 17% off our SELF Fave heated neck massager.

Bowflex Selecttech 552 Adjustable Dumbbells

Kindle Paperwhite Certified Refurbished (16 GB)

Bose QuietComfort 45 Noise Canceling Bluetooth Headphones

Mocuishle Shiatsu Back Shoulder and Neck Massager

Although the Nordstrom Anniversary Sale is still weeks away, its curation of high-end fashion, kitchen, and lifestyle goods is hard to top—and its sale section is equally impressive. We especially love the shoe deals this year; you can currently get 25% off Nike Pegasus. 

Nike Air Zoom Pegasus 39 Running Shoe

Le Creuset Enamel Cast Iron Skillet (9-in.)

You can find a number of fitness deals at Target right now. For instance, you can save up to 49% right now on an expert-recommended folding treadmill, a SELF Fave Beats Studio 3, and more.

Beats Studio3 Over-Ear Noise Canceling Bluetooth Wireless Headphones

Costway Portable Folding Hammock

Costway Ultra-Thin Folding Treadmill

JBL Flip 6 Waterproof Bluetooth Speaker

Mattress and Bedding Deals

SELF’s associate wellness director recommends the DreamCloud Premier for anyone who “wants the responsive, supportive feel of an innerspring mattress and the comfort and convenience of a foam model.” Right now, you can take 40% off the Premier (and all of the brand’s mattresses)—bringing the cost of a queen size down to $799.

The DreamCloud Premier Hybrid Mattress (Queen Size)

Score 20% off the SELF Certified Helix Midnight Luxe, which our reviewer said is a hot sleeper’s dream because its cooler pulls heat from your body. The sale applies sitewide, and Helix will even throw in two free pillows with any mattress you purchase.

Helix Midnight Luxe Mattress (Queen Size)

Brooklinen's annual Summer Sale is happening now until July 5. You can save 20% sitewide with promo code SUMMER20. It’s the perfect opportunity to pick up some luxe sheets or a plush robe for yourself or as a gift.

Brooklinen Luxe Core Sheet Set (Queen Size)

Brooklinen Super-Plush Robe

Leesa’s mattresses-in-a box are currently $700 off and include two free pillows. I’ve slept on the original bed for five years and highly recommend it for its breathability and medium-firm support.

Leesa Original Mattress (Queen Size)

Fitness and Activewear Deals

Reset the mileage on your running shoes with a new pair of lightweight, colorful kicks from Nike—or update your closet with comfy joggers, leggings, or a sports bra that’s durable enough for high-impact exercise. Whatever kind of activewear you need, just know some of the company’s stylish sportswear is currently available for nearly half the original price.

Nike Air Max 270

Nike Alpha High-Support Padded Adjustable Sports Bra

Nike Sportswear Plush Joggers

Nike Pro 365 High-Waisted 7/8 Mesh Panel Leggings

The best thing about Zappos is their wide selection of brand offerings. You’ll find a bunch of discounts on cute Chaco walking sandals, Hoka hiking boots, On Cloud sneakers, and more, in its sale section.

Hoka Anacapa Mid Gore-Tex

On Cloudswift Sneakers

Crocs Classic All-Terrain Sandal

Girlfriend Collective is having its biggest sale of the year right now. Everything is 25% to 50% off and the deal runs through the end of July 4. You can stock up on SELF Fave Wisteria Peak Jacket, the brand’s best-selling leggings, and more.

Girlfriend Collective Wisteria Peak Track Jacket

Girlfriend Collective Midnight Compressive High-Rise Legging

Girlfriend Collective Moss High-Rise Pocket Bike Short

Girlfriend Collective Ivory Lola V-Neck Dress

Whether you’re looking for polished basics, sweet dresses, or SELF Activewear Award-winning sports bras, Madewell is the spot to shop. During the brand’s Big Summer sale, you can take an extra 30% off already-discounted items with the code HOTDEAL.

Madewell Flex 2.0 Fitness Dress

Madewell Flex Racerback Crop Tank Top

Food & Kitchen Deals

This SELF Fave coffee subscription sends artisan beans along with tasting note information to your door—no need to hit up the supermarket or chain coffee shop. If you order from Atlas now, you’ll receive your first bag free.

You can expect to find all sorts of chef-grade cookware and kitchen appliances at Sur La Table from brands like Le Creuset, Vitamix, and Viking. We’ve got our eye on two giftable goods: a handsome marble serving board (cheese plates, anyone?) and a staple skillet set. Fortunately, they’re 20% off (as is everything in the clearance section).

Sur La Table Marble Pastry Board

GreenPan Craft Skillet Set

The busy summer months, when you’d rather chill in front of a fan than go to the grocery store, are a great time to try a meal kit. And one of the most popular options is running a great deal for first-time subscribers: Use the code HFJULY4TH23 to get 16 free meals and free shipping across nine boxes.

Sex Toy Deals

Save on Lelo’s luxe sex toys during Pride Month with up to 44% price reductions on select products. From clitoral stimulators to vibrators, there’s a little something for all types of pleasures. (And if you spend over $159, you’ll get an additional 10% discount with code MORE.)

Lelo Sona 2 Cruise

Lelo Sila Cruise

Really, there’s never a bad time to pick up a wand massager, lingerie, or a fun sex toy. Lovehoney sweetens the deal with its summer sale, which takes $20 off when you spend over $100.

Womanizer Starlet 2 Rechargeable Clitoral Suction Stimulator

Magic Wand Rechargeable Cordless Vibrator

Beauty Deals


Give your skin care routine a boost with dermatologist-approved serums and moisturizers, available at a nice discount during SkinStore’s July 4th sale. We also found Slip’s silky smooth pillowcase for 20% off; our commerce writer loved how smooth it left her hair and skin, even after a full night’s sleep.

Sunday Riley Good Genes All-In-One Lactic Acid Treatment

Elemis Pro-Collagen Cleansing Balm

Slip Silk Pillowcase (Queen Size)

Soko Glam

K-beauty fans can enjoy sitewide savings of 20% during Soko Glam’s sale. We’ve already spotted cult-favorite cleansing balms and spot treatments, and you can shop through July 6 to find your next holy grail product.

Then I Met You Living Cleansing Balm

Starface Hydro-Stars